ABOUT US
We’re Alfonso and Bárbara. With over 40 years of combined experience in the entertainment industry, we run alba, an entertainment marketing agency and international film sales company specializing in 360° marketing and acquisitions.
Looking to build authentic connections between your brand and its audience across all key touchpoints—digital and traditional? Think alba: we deliver strategic, comprehensive, and tailored solutions that truly resonate.
Want to connect with the right buyers and close the best deals for your film projects? Think alba: we match top sellers with ideal buyers, ensuring maximum value for everyone involved.
SUCCESS STORIES
MARKETING
Strategic Framework
We develop tailored strategies with clear objectives and custom storytelling that connects with the brand’s audience through the right channels.
Media Buy
We strategically and effectively expand reach and awareness, maximizing the impact of your budget.
Branding
We craft a consistent and effective message that resonates with the target audience, driving brand recognition and loyalty.
Events/ Activations
We create memorable brand experiences that boost engagement.
Publicity
Through strong press relations, we amplify campaign reach and build connections with media and key opinion leaders.
Digital
We optimize resources, keeping the campaign relevant through alignment of the digital ecosystem: website, social media, ads, and content creators.
Tokyo Cowboy
INTERNATIONAL SALES
To maximize the impact and visibility of films in the U.S. and Latin American markets, we actively explore distribution and marketing potential through our network of contacts and strategic partners.
Estación Wadley
No Quiero Ser Polvo
WAY OF WORK
From strategy to execution, we provide tailored and comprehensive service. Through our network of expert partners, we ensure exceptional results in every project.
Discovery
Proposal
Execution
Result
